The Rules of the Game in Asia

ASIA – a promising growth destination with a swiftly rising incomes, the opportunities are tremendous. The game is, you have to position well, else it can also be a quick place to fail.

For instance, today in CHINA, the consumer behavior is rapidly changing as:

  • People are willing to pay more for convenience,
  • They are more digitally connected, and
  • They are more willing to switch brands and adapt to new brands unlike the rest of the world – where in most countries the brand loyalty is still the game at large.

In such circumstances, the rule of the game is that: to compete and win in these markets, businesses and brands need to push themselves more than ever to swiftly and continuously adapt to the new changes and realities.

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Published on April 10, 2018 by Augustine READING in Linkedin. The contributor is the Managing Director of NAHAN BUSINESS SOLUTIONS CO., LTD.